"Ranking" in the context of SEO (Search Engine Optimization) refers to the position or order in which web pages or websites are displayed in search engine results pages (SERPs) for specific keywords or queries. It is a measure of a web page's visibility and prominence in search engine listings. Websites or web pages that appear at the top of the search results are considered to have a higher ranking for the given search term, while those that appear lower down have a lower ranking. Ranking is a crucial factor in SEO, as it can significantly impact a website's visibility, traffic, and, ultimately, its online success. SEO efforts are aimed at optimizing a website's content, structure, and other factors to improve its ranking for relevant search terms.