min read

Why Index Your Websites on Search Engines?

Explore the vital importance of indexing websites in search engines with our comprehensive guide, 'Why Index Your Websites on Search Engines?' Understand how indexing works...
Written by
Josselin Liebe
Published on
January 15, 2024
Updated on
January 15, 2024
Readers rating

A major component of SEO is indexing. Even the best-designed website may remain hidden from search engines if indexing isn't done correctly. However, what makes having a well-indexed website so important? Allow us to explore the wide realm of indexing.

What is Indexing?

To provide incredibly quick answers to requests, search engines organize information beforehand through a process called indexing.

What is search engine indexing?

The method by which a search engine, like Google, gathers and arranges data from web pages all over the internet is known as search engine indexing. Generating an extensive and searchable database requires the methodical scanning and categorization of web information. Search engine crawlers sometimes referred to as bots or spiders, browse websites and click links to find new pages while indexing. These bots examine the text, photos, and metadata on every page before storing the results in the search engine's index. When users type search queries, the search engine can get relevant results thanks to the index, which functions as a vast virtual library. To give consumers accurate and timely search results and make sure that the most recent and relevant information is easily available, search engines must perform efficient indexing.

Google Indexing illustration

How are web pages indexed by search engines?

Search engines add web information to their index through a process called website indexation. Search engines use this technique to determine if and where to rank content by "crawling" webpages for keywords, metadata, and associated signals. A content strategy that is easily accessible, findable, and understandable ought to be present on indexable websites.

Difference between indexing and crawling?

Finding pages and links to other pages is known as crawling. The process of indexing involves arranging, evaluating, and storing the information on pages and their links. Certain aspects of indexing guide a search engine's crawling process.

Elements That Affect Indexing

  • Content Quality: Content that is unique, pertinent, and of a high caliber will probably get indexed more rapidly.
  • Site structure: Better indexing is encouraged by a well-organized website with a logical page hierarchy.
  • Loading Speed: Search engines give preference to pages that load rapidly.
  • Frequent Updates: Sites with regular updates let search engines know they are live, which encourages more frequent indexing.
  • Linking : A site's trustworthiness and indexing can be enhanced by strong internal linking and high-quality backlinks.

Typical Indexing Problems and Fixes

  • Similar Content: Search engines may become confused if the same content appears on several pages. Make care to designate the preferred page using canonical tags.
  • Blocked Pages: Verify that no crucial pages are omitted by looking through your robots.txt file and no index tags.
  • Server problems: Indexing may be impeded by a sluggish or unreliable server. Keep a regular eye on the health of your server.

Difference between Google Indexing and Index Now

Despite having its indexing method and being the most popular search engine worldwide, IndexNow is a newcomer to the indexing market with a distinctive offering. Now let's compare these two systems.

Google Indexing

  • Conventional Method: Google searches the web with robots to find new pages or updates to those that already exist.
  • Manual Control: Site owners can manually submit sitemaps, ask for particular pages to be indexed, or report changes using Google Search Console.
  • Variable Delays: Google's indexing process can occasionally take some time, particularly for new or less well-known websites.


  • Proactive Method: The IndexNow initiative enables website owners to promptly notify search engines of any additions, modifications, or deletions of pages.
  • Several Search Engines: IndexNow seeks to concurrently notify all partner search engines, in contrast to the Google Search Console, which solely addresses Google.

Fast Indexing: By removing the need for search engine robots to visit the website, this proactive approach may result in faster indexing.


  • Efficiency: IndexNow aims to streamline and expedite the indexing process for all search engines, whereas Google mostly depends on its ecosystem.
  • Reach: Because Google is such a popular search engine, it is necessary to index it, but IndexNow's simultaneous targeting of other engines gives it a wider reach.
  • Adoption: IndexNow is a promising invention, but its uptake will rely on various search engines and content management systems working together.

Resources and Methods for Tracking

  • Google Search Console Indexing: You can keep an eye on your site's indexing status and spot any possible problems with this free Google tool.
  • Additional Tools: Indexing can also be tracked using platforms such as FlashSERP.
  • Data interpretation: It's critical to comprehend the data. It's time to look into any abrupt decrease in indexed pages that you observe.

Website Indexation Best Strategies

  • Follow up on pages once they are released: A website's freshness is typically the most frequent cause of its indexing failure. This might apply to you, particularly if you've taken all the necessary precautions, made sure the page doesn't have a "no index" tag, have a clear linking strategy in place, and have easy links to other pages on your website.
  • Ensure you're not obstructing indexation with noindex: A website that has a "noindex" tag on it will prevent Google from indexing a page. A webpage may use this tag, for example, if it is intended only for a select group of subscribers to view, to prevent Google from discovering it and showing it to the general public as a search result.
  • Make pages that can be crawled: Next, ensure that your website is built with crawlability in mind. Look into whether your site's architecture is preventing a search engine from indexing it. On their support page, Google provides a checklist for doing that, but some general guidelines are as follows: make a sitemap, notify Google of duplicate material, and use specific tags that Google recognizes."
  • Track traffic and set up redirects following a site move: Lastly, the reason Google may not be crawling the new URL is if you recently moved your site. It's possible that Google encountered crawl issues throughout the process of indexing your site and was unable to finish if your site was inaccessible for a while. Additionally, confirm that 301 redirects have been set up to transfer traffic from your previous domain to your newly registered one. Following the preparation of your website for Google's indexation, you must take action.

For What Reason Is Indexing Important?

  • Because indexation impacts whether or not a website will show up in search engine results pages, it is imperative that your website be optimized for indexation.
  • Important pages might not be indexed if your website is not properly optimized, or else parts of it that you wish to hide from search engines would appear.
  • This can therefore result in fewer people visiting your website and a worse rating. Alternatively, it can make orphan pages and duplicate material visible.
  • This will have a detrimental effect on user experience (UX) and might be seen as using black hat tactics, which could result in fines and a decline in the authority of the website.

In what ways may your website be optimized for search engines?

Making a crawler's task as simple as feasible and removing any barriers that would prohibit a crawler from indexing your website is crucial.

To check for any crawl and indexing issues, use Google Search Console. This is a useful method for determining how well your pages are being crawled. You can take the appropriate action to ensure that the appropriate pages on your website are being indexed promptly if you discover that your pages aren't being crawled.

  • Make and submit a sitemap: By doing this, you can make sure that search engines can find the pages on your website that you want them to see and stay away from the ones you don't. Here, it's important to use canonical and robot Meta tags. It will also assist you in ranking the most crucial sites.
  • Hide Pages You Don't Want Indexed by Crawlers: Pages with poor quality are detrimental to SEO. They decrease dwell time, erode UX, and raise bounce rate. Block pages that have a 301 redirect or a no-index tag as a result.
  • Make use of internal links: If you have a strong internal link network, Google bots will find your sites faster and you'll be able to increase your crawl budget.
  • Take Initiative: By utilizing Google Search Console, entering the URL you want the Google bot to visit, and selecting Fetch, you can directly affect indexing. Crawlers will visit your site as a result, and they will swiftly index it.
FlashSERP API indexing dashboard
Register for free
Discover FlashSERP, the all-in-one API indexing tool. Sign up now and enjoy an exclusive 7-day free trial, giving you full access to our premium features and tools.⚡

Take a look at our blog posts

Interviews, tips, guides, industry best practices and news.
SEO Technical Checklist 2024
min read

SEO Technical Checklist 2024

In the dynamic world of web development, optimizing performance and search engine visibility...
Read post
Why Index Your Websites on Search Engines?
min read

Why Index Your Websites on Search Engines?

Explore the vital importance of indexing websites in search engines with our comprehensive guide
Read post
Google Indexing : Learn Everything About It
min read

Google Indexing : Learn Everything About It

Dive into the world of Google Indexing and understand how Google's search index operates.
Read post